What does an “execution channel” represent in the Planning process?
An area to enter the user’s objectives, budget, and start and end dates
A “channel” created between an advertiser and publisher as soon as the RFP is sent
The act of sending an RFP to begin the negotiation process with the publisher
The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
Correct Answer
The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
Official documentation: https://support.google.com/campaignmanager/answer/6025561
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
- 2A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
- 3Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
- 4When using a placement media cost cap, what will happen once the cap is reached?
- 5Where would purchased inventory for a campaign be entered in Campaign Manager?
- 6What level is used to calculate conversions if the lookback window differs between objects?