A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
1.Campaign Manager 360 selects an ad to use the space.2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1.People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360.3. Campaign Manager 360 selects an ad to use the space.4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1.Using audience and contextual signals, Campaign Manager 360 supplies a creative option.2. Campaign Manager 360 selects an ad to use the space.3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.
1.People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.
Correct Answer
1.People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
- 2When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
- 3A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?
- 4Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
- 5Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?
- 6You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?