A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?
They can set a geographic target for a specific range of regions.
They can create an ad with many region-specific creatives.
They should create a default ad so any audience can see it whenever it’s needed.
They can set the account to serve exclusively across smartphone mobile devices.
Correct Answer
They should create a default ad so any audience can see it whenever it’s needed.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
- 2You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
- 3A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
- 4A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?
- 5You’ve worked with your client, a pottery company, to get their campaign ready. In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?
- 6You’re ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?