AC

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

A dynamic feed that can be quickly implemented into Studio
A list of creative specifications for implementing the deals in Display & Video 360
TrueView placements for running on YouTube properties
A list of placements you intend to purchase and the publishers you’re buying inventory from

Correct Answer

A list of placements you intend to purchase and the publishers you’re buying inventory from

Official documentation: https://support.google.com/campaignmanager/answer/6025561

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About the Campaign Manager 360 Certification

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

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Related Campaign Manager 360 questions

  1. 1You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
  2. 2Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?
  3. 3You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
  4. 4Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
  5. 5Where would purchased inventory for a campaign be entered in Campaign Manager?
  6. 6To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?