What must a Floodlight tag include to capture product data alongside a conversion?
An ord value
Dynamic pixels
1×1 tracking pixel
Custom Floodlight variable
Correct Answer
Custom Floodlight variable
Official documentation: https://support.google.com/campaignmanager/answer/2823222
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
- 2What Floodlight conversion counting method would report the first visit for each user within a given day?
- 3What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- 4What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
- 5What attribution model uses Floodlight data from both attributed and non-attributed conversions?
- 6A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?