What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
1×1 and “ord”
u1 and “fls”
“src” and 1×1
“type” and “cat”
Correct Answer
“type” and “cat”
Official documentation: https://support.google.com/campaignmanager/answer/2823425
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1What must a Floodlight tag include to capture product data alongside a conversion?
- 2What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
- 3A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
- 4You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
- 5Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
- 6Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?