Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
Custom dimension
Custom parameter
Custom attribute
Custom variable
Correct Answer
Custom variable
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- 2During website conversions, you’d like to find out which billing postal codes users entered. Which Floodlight feature can you use to help measure that information?
- 3What must a Floodlight tag include to capture product data alongside a conversion?
- 4What Floodlight conversion counting method would report the first visit for each user within a given day?
- 5What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
- 6A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?