During website conversions, you’d like to find out which billing postal codes users entered. Which Floodlight feature can you use to help measure that information?
A custom parameter
A custom dimension
A custom attribute
A custom variable
Correct Answer
A custom variable
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1A hotel client asks you to measure how many users participated in their rewards program. Which Floodlight capability would you use to measure the information they’ve requested?
- 2Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
- 3Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
- 4Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
- 5What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- 6For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?