What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
Google Tag Manager
Advanced properties
Custom Floodlight variables
Dynamic tags
Correct Answer
Dynamic tags
Official documentation: https://support.google.com/campaignmanager/answer/2823194
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
- 2For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- 3While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
- 4You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
- 5What can Floodlight tags do within Campaign Manager 360?
- 6What Floodlight conversion counting method would report the first visit for each user within a given day?