What cost model only calculates cost for impressions measured as viewable by Active View?
CPA
CPM
CPC
vCPM
Correct Answer
vCPM
Official documentation: https://support.google.com/campaignmanager/answer/7023294
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Which two methods measure impressions served in a mobile app? (select two)Select All Correct ResponsesMultiple correct
- 2What attribution model uses Floodlight data from both attributed and non-attributed conversions?
- 3Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
- 4Which conditions must be true in order to designate an advertiser as a “child”?Select All Correct ResponsesMultiple correct
- 5What must a Floodlight tag include to capture product data alongside a conversion?
- 6Where are Campaign Manager and Display & Video 360 linked?