What attribution model uses Floodlight data from both attributed and non-attributed conversions?
First Interaction model
Linear model
Time Decay model
Data-driven model
Correct Answer
Data-driven model
Official documentation: https://support.google.com/campaignmanager/answer/6361280
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1What report tracks Floodlight attribution in Reporting?
- 2What must a Floodlight tag include to capture product data alongside a conversion?
- 3For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- 4What is required to track mobile app conversions using Floodlight tags?
- 5During website conversions, you’d like to find out which billing postal codes users entered. Which Floodlight feature can you use to help measure that information?
- 6What Floodlight conversion counting method would report the first visit for each user within a given day?