What report tracks Floodlight attribution in Reporting?
Insights
Cookie Reach Overlap
Floodlight impressions
Path to Conversion
Correct Answer
Path to Conversion
Official documentation: https://support.google.com/campaignmanager/answer/2823644
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1What Floodlight conversion counting method would report the first visit for each user within a given day?
- 2What attribution model uses Floodlight data from both attributed and non-attributed conversions?
- 3In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct ResponsesMultiple correct
- 4When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
- 5Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
- 6A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?