AC

Where are Campaign Manager and Display & Video 360 linked?

Campaign properties
Advertiser properties
Admin subaccounts
Floodlight configuration

Correct Answer

Floodlight configuration

Official documentation: https://support.google.com/dcm/answer/7392275

Topics in this question

About the Campaign Manager 360 Certification

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

Exam guide and all 218 Campaign Manager 360 questions →

Related Campaign Manager 360 questions

  1. 1To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
  2. 2Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
  3. 3Where in Campaign Manager can the Site ID(s) require to push placements to Display & Video 360 be found?
  4. 4A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
  5. 5What object in Campaign Manager is equivalent to a creative in Display & Video 360?
  6. 6Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look. How would you answer them?