To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
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From Campaign Manager, go to the Google Marketing Platform apps icon and selectDisplay & Video 360
Create a new association in the advertiser’s properties and add the Trafficking code
Add the Display & Video 360 partner ID to the Floodlight configuration as an association
Correct Answer
Add the Display & Video 360 partner ID to the Floodlight configuration as an association
Official documentation: https://support.google.com/displayvideo/answer/3155819
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Where are Campaign Manager and Display & Video 360 linked?
- 2Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
- 3A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?
- 4A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
- 5Where in Campaign Manager can the Site ID(s) require to push placements to Display & Video 360 be found?
- 6What object in Campaign Manager is equivalent to a creative in Display & Video 360?