AC

A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?

They should adjust the dimensions for each video ad, then they should upload them separately.
They should confirm the requirements from publishers for specific campaign dimensions.
They should send the video ad tags to each of the selected publishers.
They should create HTML5 companion banner ads to reflect this type of campaign.

Correct Answer

They should confirm the requirements from publishers for specific campaign dimensions.

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About the Campaign Manager 360 Certification

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

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Related Campaign Manager 360 questions

  1. 1An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
  2. 2A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?
  3. 3A clothing company is launching a baseball kit line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing that they should do?
  4. 4Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
  5. 5You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
  6. 6Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?