What report in Report Builder shows the number of unique users who have interacted with ads?
Path to Conversion
Standard
GRP
Cookie Reach Overlap
Correct Answer
Cookie Reach Overlap
Official documentation: https://support.google.com/campaignmanager/answer/2823503
Topics in this question
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
- 2A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
- 3A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
- 4Paid search dimensions in Report Builder are compatible with what metric?
- 5What report shows how long it takes for a customer to convert after interacting with an ad?
- 6You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?