A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
The Floodlight Report and the Unique reach report
The Standard report and the Unique reach report
The Standard report and Floodlight Report
The Floodlight Report and Reach report
Correct Answer
The Floodlight Report and Reach report
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
- 2A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
- 3Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
- 4Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?
- 5A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
- 6You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?