What happens when a user meets the frequency cap for an ad?
Ads stop serving to that user
Ads serve at a lower CPM
The placement stops serving to that user
Another ad or a default ad is served
Correct Answer
Another ad or a default ad is served
Official documentation: https://support.google.com/campaignmanager/answer/2828553
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1When using a placement media cost cap, what will happen once the cap is reached?
- 2What ad setting limits the number of times that ad can be shown to a particular user?
- 3What settings are required to give a user reporting access for a single advertiser?
- 4What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
- 5When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
- 6In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct ResponsesMultiple correct