In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
Your glassware client is kicking off a video campaign for their new line of tumblers. From this campaign, they’d like to find out how many people watched to the midpoint of the video ad.
You’re working with a new carpentry business client starting a new video ad campaign. Your client wants to figure out how many people have watched to the third quartile of their ad.
Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
You’re working with a regional car wash chain. They’ve included video ads in their campaign and would like to know how many people have watched the video in full.
Correct Answer
Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
Topics in this question
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
- 2Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?
- 3You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
- 4Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
- 5You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?
- 6Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?