Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?
You’re a lighting fixture company owner who’s ready to promote a new line of lamps. You’re running video ads and want to discover how many people have watched the first quartile of the video ad.
You’re the marketer for a carpet-cleaning service. You’ve launched a new video ads campaign for them and want to uncover how many people have watched to the midpoint of the video ad.
You’re a marketing manager for a mobile phone repair company that has rolled out a new marketing campaign featuring video ads. You’d like to know how many people have watched the video ad from start to finish.
Your bakery is promoting new baked goods in your inventory. In this campaign, you’re featuring video ads and want to see how many impressions your video ads have received.
Correct Answer
Your bakery is promoting new baked goods in your inventory. In this campaign, you’re featuring video ads and want to see how many impressions your video ads have received.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
- 2Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
- 3In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
- 4In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
- 5Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?
- 6Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?