AC

What statement describes the difference between blocklists and sensitive categories in Display & Video 360?

Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.
Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
You can modify sensitive categories, but you can’t modify a blocklist.
You can modify a blocklist, but you can’t modify sensitive categories.

Correct Answer

You can modify a blocklist, but you can’t modify sensitive categories.

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About the Display & Video 360 Certification

The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.

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Related Display & Video 360 questions

  1. 1What statement correctly describes the difference between Display & Video 360 blocklists and sensitive categories?
  2. 2Within Display & Video 360, what distinguishes blocklists from sensitive categories?
  3. 3You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
  4. 4What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
  5. 5Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
  6. 6You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?