You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.
Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.
Correct Answer
When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.
Official documentation: https://support.google.com/displayvideo/answer/11905523
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The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
- 2Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
- 3You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- 4You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
- 5In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
- 6You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?