Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
You can use view-through conversions (VTCs) to give twice as much attribution credit to viewable impressions.
You can only enable viewable view-through conversions (VTCs) on a last interaction attribution model.
You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
Correct Answer
You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
Official documentation: https://support.google.com/displayvideo/answer/11905523
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
- 2What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
- 3In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
- 4You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- 5Within Display & Video 360, when would you use data-driven creatives with dynamic rules?
- 6Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?