AC

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

For each ad group, target groups of placements with similar themes
Move automatic and managed placements into separate ad groups
Create a separate ad group for each placement
Group all placements together into a single ad group

Correct Answer

For each ad group, target groups of placements with similar themes

Official documentation: https://support.google.com/adwords/answer/2549129

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