When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Google Ads can use these conversions to adjust and optimize your ad copy
Google Ads can use these conversions to see industry benchmarking data
Google Ads can use these conversions to generate new keyword ideas
Google Ads can use these conversions to optimize your bids for ad placements
Correct Answer
Google Ads can use these conversions to optimize your bids for ad placements
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
- 2When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- 3An analyst wants to use the form_submission event for bidding optimization in a linked Google Ads account. According to the recommended workflow in Google Analytics, what's the required first step before this event can be used as a conversion for advertising?Explained
- 4What's the direct result of sharing key events from Google Analytics with a linked Google Ads account?Explained
- 5Which of the following accurately describes a benefit of linking a Google Ads account with a Google Analytics property?Explained
- 6A user's journey to a purchase involves three steps: First they click a paid social media ad; then a paid search ad; and finally they convert after clicking a tagged link in an email campaign. If the Google Analytics property is using the Paid and Organic Last Click attribution model, which channel will receive 100% of the credit for the conversion?Explained