What’s the definition of Display & Video 360 as a product?
A product that allows website owners to track, manage, and report data on their website traffic.
A product that allows publishers and media owners to manage the inventory they offer.
A product that allows advertisers to store and deliver their ads to a publisher’s webpage.
A product that allows advertisers to buy digital inventory and manage campaigns.
Correct Answer
A product that allows advertisers to buy digital inventory and manage campaigns.
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?
- 2The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?
- 3To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?
- 4You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
- 5You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
- 6In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?