The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?
One of the ads is missing a companion creative.
One of the ads was created in Ad Canvas.
One of the source files is in MP3 format.
One of the source files is in WAV format.
Correct Answer
One of the source files is in WAV format.
Official documentation: https://support.google.com/displayvideo/answer/7670334
Topics in this question
About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. Within Display & Video 360, what could the potential issue be?
- 2Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
- 3Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?
- 4You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?
- 5Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?
- 6An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?