Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
Optimize for clicks
Optimize for creative rotation
Optimize for time spent on-screen
Optimize for conversions
Correct Answer
Optimize for conversions
Official documentation: https://support.google.com/displayvideo/answer/12060859
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The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
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