Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?
Optimize for creative rotation
Optimize for clicks
Optimize for time spent on-screen
Optimize for conversions
Correct Answer
Optimize for conversions
Official documentation: https://support.google.com/displayvideo/answer/12060859
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The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
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- 1Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
- 2A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?
- 3Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?
- 4You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- 5A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
- 6You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?