Display & Video 360 Certification Questions

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1. 51Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
2. 52Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
3. 53You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
4. 54An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?
5. 55A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?
6. 56Display & Video 360’s Intelligence Panel would be useful for which use case?
7. 57How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
8. 58You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?
9. 59Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
10. 60Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?
11. 61The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
12. 62You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?
13. 63Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?
14. 64If your coworker asks what optimized targeting does, how could you explain it?
15. 65Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?
16. 66A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?
17. 67A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
18. 68You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?
19. 69A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
20. 70You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?
21. 71In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?
22. 72A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
23. 73You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
24. 74For what purpose would you use data-driven creatives with dynamic rules in Display & Video 360?
25. 75In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?
26. 76A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?
27. 77Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?
28. 78You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?
29. 79Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
30. 80Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?
31. 81A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
32. 82A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?
33. 83You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
34. 84When working on a non-guaranteed deal in Display & Video 360, in what situation would you recommend bidding 20% higher than the floor price?
35. 85To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?
36. 86Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
37. 87You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?
38. 88What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?
39. 89You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?
40. 90Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
41. 91Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?
42. 92A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?
43. 93Which users would benefit from using Display & Video 360?
44. 94What does Display & Video 360 allow its users to do?
45. 95Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
46. 96You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
47. 97You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need a tool with templates that allow direct upload of creatives to Display & Video 360. What Google tools meet this requirement?
48. 98What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?
49. 99What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?
50. 100You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?