In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?
You should set it up in their campaign settings.
You should set it up in their line item settings.
You should set it up in their insertion order settings.
You should set it up in their specific audience settings.
Correct Answer
You should set it up in their specific audience settings.
Official documentation: https://support.google.com/displayvideo/answer/9099427
Topics in this question
About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?
- 2A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?
- 3Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
- 4Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?
- 5You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?
- 6Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?