If your coworker asks what optimized targeting does, how could you explain it?
Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
Correct Answer
Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
Official documentation: https://support.google.com/displayvideo/answer/12060859
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
- 2Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?
- 3Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- 4While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
- 5You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
- 6A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?