Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?
By saying that optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
By saying that optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
By saying that optimized targeting uses one’s own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
By saying that optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
Correct Answer
By saying that optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
Official documentation: https://support.google.com/displayvideo/answer/12060859
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
- 2If your coworker asks what optimized targeting does, how could you explain it?
- 3Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- 4A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
- 5Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
- 6Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?