Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
See if the line item has multiple targeting assigned.
Contact the publisher.
Review the campaign-level targeting.
Use the Deal Troubleshooter.
Correct Answer
Use the Deal Troubleshooter.
Official documentation: https://support.google.com/displayvideo/answer/6292894
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
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- 1You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
- 2You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?
- 3Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?
- 4The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
- 5You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
- 6Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?