Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
It allows you to decrease impressions in certain regions.
It allows you to decrease your campaign’s unique reach.
It allows you to increase ad exposure to the same users.
It allows you to reinvest your budget to reach new users.
Correct Answer
It allows you to reinvest your budget to reach new users.
Official documentation: https://support.google.com/displayvideo/answer/10373131
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
- 2You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?
- 3You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
- 4Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
- 5At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
- 6You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?