The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.
ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid.
ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid.
ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.
Correct Answer
ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.
Official documentation: https://support.google.com/google-ads/answer/2464964
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The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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