You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
You should use pageview.
You should use app installs.
You should use purchase.
You should use lead.
Correct Answer
You should use lead.
Official documentation: https://support.google.com/google-ads/answer/6032150
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
- 2To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
- 3A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
- 4After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 5Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
- 6A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?