A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
Pageview
Purchase
Lead
App installs
Correct Answer
Lead
Official documentation: https://support.google.com/google-ads/answer/6032150
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The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
- 2To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
- 3You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
- 4Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 6If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?