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Search Ads 360 CertificationUpdated

To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

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Official documentation: https://support.google.com/sa360/answer/9333528

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About the Search Ads 360 Certification

The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.

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Related Search Ads 360 questions

  1. 1What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
  2. 2Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
  3. 3What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
  4. 4How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
  5. 5Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?
  6. 6If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?