If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
Maximize conversions
Maximize clicks
Enhanced cost-per-click (eCPC)
Target impression share
Correct Answer
Target impression share
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- 2Match each auto-bidding strategy to the right campaign goal.Multiple correct
- 3Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- 4A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 5Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)Multiple correct
- 6Many test-takers walk into the Google Ads Display Certification expecting visuals and creativity. But what Google tests more rigorously is your understanding of audience targeting , automation , bidding , and campaign structure . This article provides a real-world strategy aligned with actual exam patterns, using sample logic from your Display Ads certification dataset.Multiple correct