Search Ads 360 CertificationUpdated
While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
You should set up return on investment (ROI).
You should set up return on ad spend (ROAS).
You should set up total number of clicks.
You should set up impression share.
Correct Answer
You should set up impression share.
Official documentation: https://support.google.com/sa360/answer/9915292
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?
- 2The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
- 3Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
- 4While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
- 5Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?
- 6While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?