A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
Select all correct answers
Understand which billing method is best suited for an account.
Review how much each keyword in a campaign has spent over the past month.
Forecast the impact of different budgets to understand how performance may change.
Identify the opportunity size for upcoming seasonal periods of increased sales.
Correct Answers
Forecast the impact of different budgets to understand how performance may change.
Identify the opportunity size for upcoming seasonal periods of increased sales.
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About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)Multiple correct
- 2What are two ways that Performance Planner can help you plan budgets? (Choose two.)Multiple correct
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- 4If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
- 5You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
- 6A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?