To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses
Select all correct answers
Add a pixel to the Default tag in Campaign Manager
Only target inventory displayed on mobile apps
Set the bid strategy to viewable CPM (vCPM)
Assign viewability targeting
Correct Answers
Set the bid strategy to viewable CPM (vCPM)
Assign viewability targeting
Official documentation: https://support.google.com/displayvideo/answer/6324539
Topics in this question
About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct ResponsesMultiple correct
- 2What are two Google Audiences? (select two)Select All Correct ResponsesMultiple correct
- 3When creating new video line items, what are two execution methods that save time? (select two)Select All Correct ResponsesMultiple correct
- 4Which two insertion order and line item settings are required? (select two)Select All Correct ResponsesMultiple correct
- 5Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct ResponsesMultiple correct
- 6To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?