On the Display Network, enhanced cost-per-click (ECPC) automatically:
sets bids to help you get as many conversions as possible
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
sets bids to maximize your conversion value while trying to reach an average return on ad spend
sets bids to help you get the most clicks within your target spend amount
Correct Answer
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
Official documentation: https://support.google.com/google-ads/answer/2464964
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
- 2Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- 3Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- 4Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
- 5Which of the following matches a benefit of machine learning?
- 6Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?