AC

Which is a benefit of using a Lightbox ad?

You can run it on both the Search and Display Networks
You can use any Display Network targeting method
There’s no cost for engagement with the ad
You can be charged only for click-throughs

Correct Answer

You can use any Display Network targeting method

Official documentation: https://support.google.com/google-ads/answer/6379520

Topics in this question

About the Google Ads Display Certification

The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.

Exam guide and all 159 Google Ads Display questions →

Related Google Ads Display questions

  1. 1Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website. .
  2. 2As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
  3. 3Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  4. 4Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
  5. 5Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?Multiple correct
  6. 6You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?