Shopping Ads CertificationUpdated
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
Select all correct answers
Allows advertisers to bid only for clicks from a specific group.
Guarantees reduced conversion costs for advertisers.
Allows advertisers to serve ads only at specific times.
Is auction-specific to increase the chance for conversion.
Uses machine learning to set bids, which saves time.
Correct Answers
Is auction-specific to increase the chance for conversion.
Uses machine learning to set bids, which saves time.
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- 2You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct
- 3Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- 4Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
- 5Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
- 6While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?