When should you reallocate your ad budget?
When you want to increase for low-performance/decrease for high-performance products or campaigns to improve overall performance
When you want to try different budget allocations to ensure your ad budget can cover a full day
When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases
Correct Answer
When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Which of the following indicates that you should increase your ad budget?
- 2One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- 3Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- 4After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- 5Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- 6Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?