What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
A General or Standard report grouped by channel
The “Line Item Settings” CSV
The Inventory Marketplace forecast
The line item’s impressions lost chart
Correct Answer
The line item’s impressions lost chart
Official documentation: https://support.google.com/displayvideo/answer/3721824
Topics in this question
About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
- 2An advertiser participates in a private auction. What happens if their bid isn’t the highest?
- 3You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
- 4If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
- 5You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- 6Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?