Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Maximize clicks is the optimal automated bidding strategy for Jasmine’s goal of driving as many potential customers to her clothing store website as possible within a set budget. This strategy is designed to automatically set bids to help get the most clicks for your campaign while spending your daily budget. For a marketing director like Jasmine, who has a fixed budget but needs high traffic volume, Maximize clicks simplifies the process by prioritizing quantity of site visits over specific conversion actions or impression targets. It functions by analyzing historical data and auction signals to identify opportunities where a click is most likely to occur at a cost that fits within the total budget constraint. By focusing on traffic volume, it ensures the budget is fully utilized to maximize the number of unique visitors who land on the clothing store's site, which is the primary objective in this scenario.