When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
Running the Performance Max experiment 1-2 weeks before evaluating results
Setting an altogether new CPA or ROAS goal for Performance Campaigns
Limiting the Performance Max budget to 10% of other campaigns’ budgets
Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
Correct Answer
Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
Topics in this question
About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
- 2When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
- 3What’s a best practice to follow when creating a Performance Max campaign?
- 4Which is a best practice when setting up a Performance Max campaign?
- 5When setting up a Performance Max campaign, which is a best practice?
- 6If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?